ATTITUDE is a family owned and operated Australian business, with an established and extensive history in Tamworth and the country music industry.

ATTITUDE incorporates:

ATTITUDE PRODUCTIONS / FILMS: producers of the critically acclaimed feature film documentary “The Last Ride of Tex Morton”.

ATTITUDE MUSIC and PUBLISHING: The Tex Morton tribute CD “ The Last Ride of Tex Morton” – a music tribute' released through ATTITUDE Music.

ATTITUDE MANAGEMENT and MARKETING: Has managed worked with many well-known performers in the music and media industry and has seen them rise to star status.

Creative Director of ATTITUDE is Graham Archer, who has been a predominant advocate of Tamworth and the Country Music Festival since its humble beginnings in 1970’s. Graham has been a Star Maker compere, MC at the Toyota Country Music Awards, frequent commentator of the long running Toyota Cavalcade and was the former long term program director and executive of Radio 2TM Tamworth.

Graham Archer moved to the NT over a decade ago to facilitate Aboriginal media, marketing and music opportunities in the outback. It was at this time that ATTITUDE was born and Graham initiated the recording of 'Raining on the Rock' the collaboration between Indigenous NT artist Warren H. Williams and Australian multiple golden guitar winner balladeer John Williamson. Under the management and guidance of ATTITUDE Management, Warren H. Williams went on to perform throughout Australia, and was nominated for an Aria and has won several prestigious Deadly Awards.

Since establishing ATTITUDE Productions in Tamworth, this family business has been responsible for producing and exporting globally CDs and documentaries, designing graphics, producing and filming music clips for many great Australian artists, have produced ‘The Last Ride of Tex Morton ~ a tribute’ CD to compliment the creative contemporary feature film documentary ‘The Last Ride of Tex Morton’ which features exclusive interviews with the late Slim Dusty.

Graham Archer and ATTITUDE productions have demonstrated their aptitude and commitment to the success of the Australian country music industry on a national and international scale.

We offer a number different services, and are Complete Media Specialists who can assist you increase resultsand reduce costs via clever creative solutions whether you are focusing on press, print, radio or television.

Speed and flexibility sets our service apart. A strong customer service ethic combined with up to date technology ensures that all of your professional needs are catered for.

Below are some of the services we can provide for you.

• Video & Audio Production:

  Corporate multimedia productions and presentations including DVD, CD & Video production and duplication, Internet web streaming. Audiovisual productions and presentations. Sales and product launch DVD / CD / VHS, safety & training DVD / CD / VHS.

  Our local, national & international services along with out extensive experience and solid technical knowledge have seen us grow into an innovative provider of corporate video needs.

• Advertising Campaigns
• Marketing Strategies
• Graphic Design
• Media Advice
• Documentaries
• Funding Consulting
• Publicity
• Music Clips
• Radio Features
• Management / Marketing
• Music and Publishing
• Business Promotion and Consulting
• Events Management
• Corporate / Brand Identity
• Sponsorship
• Local and National Media Planning & Development